Gluten-Free | Worldwide, people turn to General Mills for breakfast, lunch, dinner and snacks. Although the company's US cereal sales dropped 3% in the 12 months ending in May, it found that gluten-free labeling has helped stem the sales decline as demand for gluten-free products has exploded beyond the celiac community. General Mills has spent tens of millions of dollars at its Fridley flour mill to produce oat flour that’s free of gluten. General Mills stated that they would not feel comfortable labeling Cheerios gluten-free if they used oats that were specially produced to be gluten-free or certified gluten-free. Our blog seeks to provide unique perspectives on news and behind-the-scenes stories from General Mills’ businesses and brands around the world. Personally, I would steer clear of all General Mills oat-containing products until this is resolved. Cheerios for the Win! Are Cheerios Gluten-Free? First, I must start by saying that I am very grateful to this fabulous company for recognizing that it isn’t necessary to use wheat starch or barley malt in every cereal that they make. Posted on June 30, 2009 by admin. But is this healthy breakfast option gluten-free. Let’s find out. “A Taste of General Mills” is the official company blog of General Mills. For y'all who have extra time in the morning or are in the mood of mix-and-match, feel free to check out the gluten-free pancakes, high-protein chocolate cookies, pumpkin muffins, and … Cereal is a breakfast staple, but if you're gluten-free, it can be challenging to find a diet-friendly option. General Mills on Eat! Cheerios is a healthy breakfast and snack item that brings the benefits of wholesome oats, low sugar, and essential vitamins and minerals into your diet. Our experts provide the facts on gluten sensitivity: what it means to eat gluten-free, an overview of Celiac Disease, and how versatile, brand name General Mill Here, a list of the 10 best gluten-free cereals to add to your pantry. Explore our different product ranges, packed with nutritious goodness and suitable for the whole family. General Mills has focused on developing and marketing gluten-free products as part of a "wellness" strategy to offset declining cereal sales. Fuel your day. Located in Minneapolis, Minn., USA… Nowadays there’s no shortage of gluten free cereals. That said, gluten free or not, most cereals are loaded with carbohydrates and sugar. (Not Wheat Chex, obviously.) Kix Cereal is manufactured by General Mills Inc. and yes, they are gluten-free. We love Chex and its many varieties—Corn, Rice, Chocolate, Vanilla, Blueberry, Cinnamon and Honey Nut. If there is no wheat starch on the label, it's part of the old formulation (which may be on the shelves for the next half year) and it is gluten free.