SAGE Reference The complete guide for your research journey. It is a linear theory that indicates that propaganda and media is like a hypodermic needle being injected into a passive audience members brain and they will not question the information that is being communicated to them. Media and Communication. Learn communication and media theory with free interactive flashcards. SAGE Video Bringing teaching, learning and research to life. The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Curran, J. Today, the deep rooting of media in the cultural consciousness means that media consumers need engage for only a few moments with a particular television program to understand that it is a news show, a comedy, or a reality show. how can apply theories in mass communication? To understand human communication process, one must understand how people relate to each other. Stay critical when you use a theory, because theories are subjectively measured. Communication Models and Theories From Wilbur Schramm: Communication is something people do. Soviet Media Theory; Technological Determinism; The Spiral of Silence Theory; Two Step Flow Theory; uses and gratification theory; Westley and MacLean’s Model of Communication; Organisational Communication. & Gurevitch, M. (eds). Media: Technologies through which we relate to the world around us. London: Sage Publications. Media Logic. A blog by Theories of Media and Communication students at the University of Westminster Actor-Network Theory (ANT) Actor-Network Theory suggests that human and non-human factors are equally influential in the success of technological innovation and scientific knowledge-creation. These theories apply to verbal and written communication between people as well as mass and broadcast communications. We published the (unchanged list of) theories online for 15 years, until 2019. Taylor, P. & J. Harris (2008). The following theories are described in our document: For example, you may enjoy watching a show like Dancing With the Stars while simultaneously tweeting about it on Twitter with your friends. Communication Theories. It grounds the analysis of media and communications phenomena within broader sociological and political theories of social order and social change, thereby revealing the shifting significance of the media environment for relations among the state, market and public sphere in … It is a linear theory that indicates that propaganda and media is like a hypodermic needle being injected into a passive audience members brain and they will not question the information that is being communicated to them. Media system dependency theory expresses that the media have a powerful effect when people have no personal contact or experience with situations and events (natural disasters, etc). The media logic theory states that common media formats and styles serve as a means of perceiving the world.