Find Havi at Valdisdall. The call to action is a core component of marketing, sales, and any persuasion-based effort. When it comes to calls to action, there’s a lot of theoretical content about how to tweak copy, color, size, and other elements, but, sometimes, it’s easiest to learn through examples.. You can see how theoretical principles play out in the real world, and how they can create effective experiences. A level 110 Stormheim Quest. The best call to action phrases are brief and use strong verbs. What Is a Call-to-Action? Always up to date with the latest patch (8.3.0). Rewards . Added in World of Warcraft: Legion. It is, quite literally, a "call" to take an "action." Book your next adventure. A call-to-action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. Join our community. A retail advertisement or commercial without a call-to-action is considered incomplete and ineffective. The action you want people to take could be anything: download an ebook, sign up for a webinar, get a coupon, attend an event, etc. call to action: Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as "Write Now," "Call Now," or (on Internet) "Click Here." A call to action (CTA) is a statement designed to get an immediate response from the person reading or hearing it. They speak directly to the user. Instead of weaker call to action words like click here, an effective call to action phrase example will use more specific words that speak directly to the desired outcome: Discover your best life.